| Course label : | Business strategy |
|---|---|
| Teaching departement : | ESO / Business and Society |
| Teaching manager : | Mister ERIC DANIEL |
| Education language : | French |
| Potential ects : | 0 |
| Results grid : | |
| Code and label (hp) : | LE4_8_CC_ESO_STE - Stratégie d'entreprise |
Education team
Teachers : Mister ERIC DANIEL / Madam AMIRA CHAABANE
External contributors (business, research, secondary education): various temporary teachers
Summary
This course will allow students to immerse themselves in an approach to define a strategy based on the company's strengths and taking into account all internal and external factors. The simulation phase will show students how to deploy a strategy in a competitive environment.
Educational goals
The objectives of the course are to: - Understand the stakes of a company strategy: internal and external diagnosis, strategic choices, deployment. - Analyze the dynamics of a company's competitive environment - Implement strategies in a simulation
Sustainable development goals
Knowledge control procedures
Continuous Assessment
Comments: Evaluation through case studies to be carried out in groups. A simulation via FAStratege to evaluate the level of skill acquisition.
Online resources
Strategor - 7e ￜd. - Toute la stratￜgie d'entreprise Brochￜ ￜ 18 mai 2016 FAStratege
Pedagogy
case studies Simulation
Sequencing / learning methods
| Number of hours - Lectures : | 24 |
|---|---|
| Number of hours - Tutorial : | 0 |
| Number of hours - Practical work : | 0 |
| Number of hours - Seminar : | 0 |
| Number of hours - Half-group seminar : | 0 |
| Number of student hours in TEA (Autonomous learning) : | 0 |
| Number of student hours in TNE (Non-supervised activities) : | 0 |
| Number of hours in CB (Fixed exams) : | 0 |
| Number of student hours in PER (Personal work) : | 0 |
| Number of hours - Projects : | 0 |
Prerequisites
No prerequisite