| Course label : | Business communication |
|---|---|
| Teaching departement : | ESO / Business and Society |
| Teaching manager : | Madam LAURENCE CAYRON |
| Education language : | French |
| Potential ects : | 0 |
| Results grid : | |
| Code and label (hp) : | IE3_CGPS_ESO_CEN - Communication d'entreprise |
Education team
Teachers : Madam LAURENCE CAYRON
External contributors (business, research, secondary education): various temporary teachers
Summary
In this module, the aim is to understand the challenges of corporate communication, to perceive its constants and the most recent developments, with particular emphasis on the importance of social networks and the Internet.
Educational goals
-Define the strategic orientations of an organization and organize the functioning of a structure based on management techniques -Communicate on your activity using internal communication methods -Analyze specific characteristics related to European and international cultures
Sustainable development goals
Knowledge control procedures
Continuous Assessment
Comments: 1 DS at the end of the module
1 TD rating (logo analysis)
4 TP notes (analysis of a communication action, analysis of a website, presentation related to political communication, investigation on a communication profession)
Online resources
Powerpoint and newspapers
Pedagogy
Students will be asked to analyse communication actions and products, to relate them to the company's strategy. TD 1 and 2: communication strategy and plan TD 3: the company's visual identity (analysis of logos and graphic charters) TD 4: crisis communication, media training and corporate communication in the age of social networks TP 1: analysis of a website TP 2: analysis of a communication action (sponsorship, sponsorship, open house, professional seminars...) TP 3: presentation related to political communication (the role of spin doctors, Twitter and politicians...) TP 4: investigation on a communication profession (presentation of an interview with a communication professional: community manager, media planner, agency manager, project manager, computer graphics designer...)
Sequencing / learning methods
| Number of hours - Lectures : | 0 |
|---|---|
| Number of hours - Tutorial : | 8 |
| Number of hours - Practical work : | 16 |
| Number of hours - Seminar : | 0 |
| Number of hours - Half-group seminar : | 0 |
| Number of student hours in TEA (Autonomous learning) : | 0 |
| Number of student hours in TNE (Non-supervised activities) : | 0 |
| Number of hours in CB (Fixed exams) : | 0 |
| Number of student hours in PER (Personal work) : | 0 |
| Number of hours - Projects : | 0 |
Prerequisites
None